Along with the communications technology mature gradually, the network users rapid development, e-commerce, enterprise informationization of development environment more and more good, in electronic commerce field in the commerce of vertical search engine can effectively build competitive advantage, access to new development opportunity.
Electronic commerce is through the integration of the business information flow, processing, analysis, for global business users search provides simple, efficient and precise professional B2B trade and business information search query service. At the same time, through the small and medium enterprise business information access, in the industry for active industry and the connection between the upstream and downstream of the business information, realizing the Internet from product promotion to a small and medium enterprise sales demand information service industry chain of enterprise is concerned, it changes the enterprise business operation mode, a change to the enterprise competition strategy, and enhance the business partner relationship between enterprises, is the enterprise is in the world of electronic networks for the key to success.
From now it looks, electronic business affairs of modern enterprise development are briefly summarized the influence the for the following several aspects:
A, enterprise development
Into the network era, people are stable commodity supply by the master of the economy to a monopoly of the temporary supply monopolies master of the economy, the mass production and mass sales are let in mass customization.
Therefore, the network economy market the focus of competition is no longer focus on the technology more excellent, who more powerful, the scale of the who's who the most abundant capital, but to see who first found that final consumers, and can meet the needs of the first final consumer. Who is the first to successfully provides consumers with the need of commodities or services, who is successful. This is not to say that the enterprise can ignore development technology, but to the technical research and development as a tool, means, and meet the needs of the consumers is the aim. If youboy.com shout should headed by the search engines will be in business enterprise development plays a decisive role.
Second, enterprise propaganda way
Based on network into the electronic business affairs will greatly change the traditional enterprise management way, free from regular trading model and market limitations. Use of electronic commerce, main is to establish the company marketing the web site and online ads issue. Although establish and maintain the company's web site needs certain investment, but compared with other sales channels, such as youboy.com shout should use the search engine's trade led cost has been greatly reduced.
In advertising costs, studies show that, if use shout should youboy.com, online shop for sales promotion activity, its sales increase 10 times at the same time, only need to spend 1/10 of the traditional advertising budget. Also, the online store effect and color use is a traditional materials, can match the sales promotion. Not only that, in theory, online advertising time and space are no restrictions, enterprise want to express the content can be kept in 24 hours in online talk. The online transactions in a very short period of time to rapid expansion and popularization, is that it can largely reduce the cost. This is because, on the one hand, each purchase contract bidding, and enhance the enterprise increase the number of competition, prices down; On the other hand between buyers and sellers of negotiations can be greatly reduced, and thus reduce the transaction costs.
Three, enterprise production organization way
In youboy.com shout should the commerce of vertical search engine, with the support of traditional enterprise production organization way produced very big change, the so-called "virtual vertical integration" is the new production organization way description. Enterprise around information organization production. Enterprise must first have the information technology means, in support of the information technology, enterprise can clearly know the reality, and in what place market demand, need what products, need how many. The enterprise information is not in the current business process adding a set of parallel flow of information, but according to the requirements of the modern enterprise system to adapt to the market competition of the external environment of enterprise business flow, restructure and optimization, and the modern information technology to support operations. Especially the supply chain is shortened, and the transfer of market concentration, as well as various aspects of the management cost g
reatly reduce, is bound to lead to the change of the enterprise process. So, electronic business affairs will become enterprise restructuring of a kind of fundamental driving force.
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